About Our Team

Our core i-Human Patients team comes from a diverse background of technologists, artists, serial entrepreneurs and healthcare professionals. We work closely with leading medical educators – both customers and advisors. Many of them have been instrumental in developing the forward-thinking ideas and concepts behind our products and services.

Despite our varied backgrounds, we are bound together by our shared passion for making high quality healthcare accessible and affordable to all – specifically by enabling active e-learning to promote the delivery of high quality, cost-effective care, and to ensure an adequate supply of healthcare providers fully trained in diagnostic reasoning. You’ll find our team members in North America and India today, and eventually wherever there is a need for better healthcare.

i-Human Patients is hiring.

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Management Team

Norm Wu


Norm Wu, CEO Norm has extensive experience as an engineer, entrepreneur and operating executive in healthcare and technology. He was formerly co-founder and CEO of two venture-backed companies: Qliance Medical Management, a health care services management company that pioneered the affordable direct primary care model, and Avantos Performance Systems, a pioneer in software for management and organizational effectiveness. Norm also served as Senior Vice President and Chief Strategy Officer at the semiconductor company ZiLOG and spent a decade with the strategy and management consulting firm Bain and Company. After early responsibility for four hospital clients, as Vice President, he was responsible for approximately half of Bain's global high technology business. As an investor and entrepreneur, Norm also helped to establish Alameda Capital, optical networking company LambdaFlex, and other early stage high technology companies.

Norm earned both his BS and MS degrees in electrical engineering from Stanford University and his MBA from Harvard Business School. He enjoys exploring California’s wine country and traveling to new places.

Craig Knoche

President & Co-Founder

Craig Knoche, PresidentCraig co-founded Summit Performance Group, the predecessor company to i-Human Patients, to develop interactive, multimedia medical simulation products and services to help educate and train healthcare professionals. He was formerly CEO of multimedia browser pioneer Walkabout Software, acquired by Microsoft in 1996, and Vice President of Strategy and Business Development at OneList, now known as Yahoo!Groups. Before Walkabout, Craig held numerous management positions at IBM, and was a high technology management consultant at the Boston Consulting Group and R. B. Webber & Company.

Craig received his BA in philosophy from SUNY Geneseo, his MS in philosophy and mathematical logic from the University of Massachusetts, and his MBA from the Kellogg School. He also has his CCEMT-P in critical care medicine from the University of Nevada, Reno and volunteers as a critical care paramedic with a Mobile Acute Care Disaster Medical Assistance Team. Craig and his wife love climbing mountains, when time permits, and taking daily hikes with their two Australian Shepherd dogs.

Corey Cerovsek

Co-Founder & CTO

“CoreyCorey started as a software developer and lead architect at Summit Performance Group, the predecessor company to i-Human Patients. Working closely with co-founders Craig Knoche and Anne Tweet, he helped create a number of early standalone physiology, pathophysiology and clinical simulators. Now as CTO, he provides the technology oversight that has positioned the company as the leader in cloud-based patient simulation for medical education and training.

Corey earned his BSc., MMus, MS and ABD degrees in music and mathematics from Indiana University. Corey is also a highly regarded concert violinist.

Robert L. Brown, PhD

VP of Engineering

“BobBob Brown brings over 25 years of experience in science, technology and user experience to the task of leading the engineering team at i-Human Patients, Inc. Prior to joining the company, Dr. Brown was the Chief Technology Officer and Vice President of Design & Development at Education.com, Vice President of Research & Development at Visible Path, Vice President of Product Development at Model N, and Vice President of Engineering at Blue Martini Software. Bob started his professional career as a research scientist at RIACS at the NASA Ames Research Center, followed by 10 years in architecture and management at SGI, leading efforts in scientific visualization, 3-D graphics, and animation.

Bob holds a Bachelor of Arts in Mathematics with a minor in psychology from Ohio Wesleyan University and a Doctor of Philosophy in Computer Science from Purdue University. He has published numerous articles in conference proceedings and journals, including Scientific American and IEEE Computer. Bob is also a regular exhibitor at the annual northern California Maker Faire.

Jeanette Ruby, MD

Medical Editor-in-Chief

“Jeanette Jeanette has provided technical analysis, editing, and writing services to many medical sectors: education, biopharmaceutical develop, and international development. A graduate of Stanford University, Jeanette received her MD degree with honors from The University of Health Sciences/The Chicago Medical School, a master’s degree in existential and phenomenological psychology from Seattle University, and advanced training in technical writing and editing from the University of Washington. Additionally, Jeanette completed a graduate business fellowship for physicians at the University of North Carolina at Chapel Hill. She served as medical director for utilization and quality management for several organizations, including the federally-contracted peer-review organization for the Northwest region. She is board certified in Family Medicine and actively practiced with an emphasis in geriatric medicine for 16 years. Jeanette’s mission is to help all i-Human authors create their best possible medical cases.

Yanko Michea, MD, MS, PhD

Project Director

“YankoDr. Michea graduated from the Pontifical Catholic University in Santiago, Chile, and practiced medicine as a Family Physician for 10 years. He also received a MS and PhD from the School of Health Information Sciences at the University of Texas in Houston.

Since very early in his studies he was involved in diverse educational projects, designing training modules, simulations and virtual patients for medical education. He has had the opportunity of leading educational technology projects both in Chile and in USA. After finishing his post-doctoral appointment in Texas he moved to Connecticut, where he was the Director of the office of Faculty Instructional Technology Services, serving the School of Medicine and Dental School. He also led the office of Educational Support Services in the same institution. After these appointments, Dr. Michea was asked to be part of the founding team for the new Frank H. Netter School of Medicine at the Quinnipiac University, where he was the Associate Director for Medical Technology. Now he is participating from this exciting project, helping to develop the next generation of clinical simulation environment. Dr. Michea is particularly motivated by the impact that this technology can have in education, and the scale and reach it can have thanks to the partnership with India.

Joanne Bratton

Director of Finance

“Joanne Director of Operations & Finance, Nodus Technologies (independent)
Controller, Qliance Medical Management (independent)
Founder, Partner & Director of Consulting/Implementation Manager, Sensible Solutions (acquired by Tectura)
CFO, JC Wright Sales Co.
BA Seattle University

Laura Garrison

Director of Medical Media

“LauraLaura is an experienced medical artist, animator and designer. She currently directs our medical media team in developing the realistic avatars, illustrations and animations seen in i-Human cases and lessons, as well as in supporting our UI design and a wide variety of sales and marketing initiatives. Prior to i-Human, Laura developed graphics for healthcare and pharmaceutical topics at Emmi Solutions, a provider of patient empowerment solutions. Laura’s work can be found in numerous JAMA publications as she interned there while completing her MS in Biomedical Visualization from the University of Illinois at Chicago. She also holds a BA with Biology/Physiology Emphasis and Art and Chemistry minors from Northern Michigan University. Laura is an avid backpacker, having hiked the Teton Crest Trail, Grand Canyon and other hikes in the Rockies and Sierra. She also enjoys running, century bike rides, and yoga. Keeping up with her is a challenge for our team!

Nilima Uttarwar

Director of QA


Nilima has over 20 years of experience in Software Quality Assurance in a variety of domains like e-commerce, online marketing, enterprise business applications, knowledge management tools and digital media. She was instrumental in setting up automation tools, defining processes / best practices and communication structures to deliver consistent and predictable quality deliverables. She played key roles in setting up the offshore quality operations of multiple companies in India and China by hiring, training and mentoring the quality engineering resources. She strongly believes in developing talent within QA organizations by providing strong technical leadership, building trust, nurturing talent, innovation and continuous improvement.

Nilima holds a Bachelor’s degree in Electronics Engineering from Bombay University.

Matt Peacock, MSM

Director of Sales


Matt joined the team with over six years of medical device account management and sales experience. He successfully worked with major hospitals and universities to implement patient simulation training initiatives. Prior to medical device sales, Matt spent several years in the computer training and advertising industries. Matt holds a double Associate of Applied Science degree in Marketing and Management, a Bachelors of Science degree in Technical Management, and a Masters of Science degree in Management from Lasell College.

Outside of the office Matt enjoys spending time on the waters of south Florida or traveling to exotic destinations with his wife. Born and raised in Colorado, he is a die-hard Broncos and Rockies fan who loves the outdoors.