About Our Team

Our core i-Human Patients team comes from a diverse background of technologists, artists, serial entrepreneurs and healthcare professionals.

We work closely with leading healthcare professional educators – both customers and advisors. Many of them have been instrumental in developing the forward-thinking ideas and concepts behind our products and services.

Despite our varied backgrounds, we are bound together by our shared passion for making high quality healthcare accessible and affordable to all – specifically by enabling active e-learning to promote the delivery of high quality, cost-effective care, and to ensure an adequate supply of healthcare providers fully trained in diagnostic reasoning. You’ll find our team members in North America and India today, and eventually wherever there is a need for better healthcare.

i-Human Patients is hiring.

Join Our Team

Management Team

Norm Wu

CEO

Norm Wu, CEO Norm has extensive experience as an engineer, entrepreneur and operating executive in healthcare and technology. He was formerly co-founder and CEO of two venture-backed companies: Qliance Medical Management, a health care services management company that pioneered the affordable direct primary care model, and Avantos Performance Systems, a pioneer in software for management and organizational effectiveness. Norm also served as Senior Vice President and Chief Strategy Officer at the semiconductor company ZiLOG and spent a decade with the strategy and management consulting firm Bain and Company. After early responsibility for four hospital clients, as Vice President, he was responsible for approximately half of Bain's global high technology business. As an investor and entrepreneur, Norm also helped to establish Alameda Capital, optical networking company LambdaFlex, and other early stage high technology companies.

Norm earned both his BS and MS degrees in electrical engineering from Stanford University and his MBA from Harvard Business School. He enjoys exploring California’s wine country and traveling to new places.

Craig Knoche

President & Co-Founder

Craig Knoche, PresidentCraig co-founded Summit Performance Group, the predecessor company to i-Human Patients, to develop interactive, multimedia medical simulation products and services to help educate and train healthcare professionals. He was formerly CEO of multimedia browser pioneer Walkabout Software, acquired by Microsoft in 1996, and Vice President of Strategy and Business Development at OneList, now known as Yahoo!Groups. Before Walkabout, Craig held numerous management positions at IBM, and was a high technology management consultant at the Boston Consulting Group and R. B. Webber & Company.

Craig received his BA in philosophy from SUNY Geneseo, his MS in philosophy and mathematical logic from the University of Massachusetts, and his MBA from the Kellogg School. He also has his CCEMT-P in critical care medicine from the University of Nevada, Reno and volunteers as a critical care paramedic with a Mobile Acute Care Disaster Medical Assistance Team. Craig and his wife love climbing mountains, when time permits, and taking daily hikes with their two Australian Shepherd dogs.

Robert L. Brown, PhD

VP of Engineering

“BobBob Brown brings over 25 years of experience in science, technology and user experience to the task of leading the engineering team at i-Human Patients, Inc. Prior to joining the company, Dr. Brown was the Chief Technology Officer and Vice President of Design & Development at Education.com, Vice President of Research & Development at Visible Path, Vice President of Product Development at Model N, and Vice President of Engineering at Blue Martini Software. Bob started his professional career as a research scientist at RIACS at the NASA Ames Research Center, followed by 10 years in architecture and management at SGI, leading efforts in scientific visualization, 3-D graphics, and animation.

Bob holds a Bachelor of Arts in Mathematics with a minor in psychology from Ohio Wesleyan University and a Doctor of Philosophy in Computer Science from Purdue University. He has published numerous articles in conference proceedings and journals, including Scientific American and IEEE Computer. Bob is also a regular exhibitor at the annual northern California Maker Faire.

Judy Kalinyak, MD, PhD

Director of Clinical Curriculum Implementation

“JudyDr. Kalinyak has a passion for education as evidenced by three decades of experience as a physician, clinical educator and executive.  She earned a Ph.D. in microbiology and molecular biology as well as a M.D. from the University of Pennsylvania Hershey Medical Center.  Residencies in Internal medicine and nuclear medicine as well as a fellowship in endocrinology were from Stanford University Medical Center. While on faculty at University of California-San Francisco and Stanford, she supervised the Endocrine Fellows General Endocrine clinic and specialty Diabetes clinic respectively, taught medical students, interns, residents and fellows. She left as an Associate professor to work in the private-sector as Chief of the nuclear medicine department at Kaiser Permanente, Richmond and subsequently as chief medical officer (CMO) at Naviscan Inc. where she led clinical research and education on the use of positron emission mammography (PEM) in breast cancer pre-surgical planning. Upon moving back to academia, Dr. Kalinyak learned of i-Human while working as Director of the Medical Skills Center at California Northstate University College of Medicine and joined i-Human Patients, Inc. in May 2015 to have the opportunity to impact the education of a greater number of medical, nursing and physician assistant students world-wide.

Michael D. Wolf, PhD

Director of Business Development

“Nilima

Prior to joining i-Human Patients, Michael was Co-founder, Operating Officer and Executive Vice President of Castle Connolly Graduate Medical Publishing from 1999 through 2014. CCGMP was a medical publishing house that produced and disseminated indispensable medical education programs, including board review manuals in 15 medical specialties and Pharmacy. These reviews were used by over 220,000 residents, fellows, practicing physicians and PharmDs to prepare for board certification and recertification exams. Among the 16 publications were the board reviews of the American College of Obstetricians & Gynecologists, American Urological Association, American Gastroenterological Association, and American Pharmacists Association.

Pre-CCGMP, Michael co-founded, built and/or ran successful fitness consulting and medical imaging center businesses. He has over thirty years of public speaking, national television, writing and editing experience and authored six books that sold over 200,000 copies between 1984 and 1994. Michael has a Ph.D. from the University of Texas, Austin in Motor Control (Pharmacology, Psychology, and Exercise Science) with expertise and published research in Parkinson's Disease, an MS from Penn State in Sport Psychology (where he was also Head Coach for Water Polo), and BS degrees in both Psychology and Exercise Science from Queens College of the City University of New York, where his honors included Phi Beta Kappa and Phi Kappa Phi election and High Honors in Psychology.

Michael is based in Manhattan and is an avid road cyclist. He has raised over $200,000 for the LIVESTRONG Foundation over the past 16 years, was on the board of the National Organization on Fetal Alcohol Syndrome for 5 years, and assisted the Michael J. Fox Foundation for Parkinson's Research in growing its grassroots fundraising program.

Joanne Bratton

Director of Finance

“Joanne Joanne brings over 30 years of experience in accounting, operations, management, systems design and ERP implementation experience to the i-Human Patients Management team. She was formerly Controller and part of the management team for a venture-backed company, Qliance Medical Management, a health care services management company that pioneered the affordable direct primary care model. She also was co-owner of Sensible Solutions, one of the top partners for Microsoft Dynamics GP (previously Great Plains) for over 20 years. Sensible Solutions was acquired by Tectura in 2004. Joanne currently manages all accounting, human resource, contract management, and customer onboarding administration at i-Human. She also assists with designing processes for streamlining administrative operations.

Nilima Uttarwar

Director of QA

“Nilima

Nilima has over 20 years of experience in Software Quality Assurance in a variety of domains including e-commerce, online marketing, enterprise business applications, knowledge management tools and digital media. She has been instrumental in setting up automation tools, defining processes / best practices and communication structures to deliver consistent and predictable quality deliverables. Nilima played key roles in setting up the offshore quality operations of multiple companies in India and China by hiring, training and mentoring the quality engineering resources. She strongly believes in developing talent within QA organizations by providing strong technical leadership, building trust, nurturing talent, innovation and continuous improvement.

Nilima holds a Bachelor’s degree in Electronics Engineering from Bombay University.